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Product

Frameworks for shipping, retaining, and evolving products. From onboarding and pricing to pivots and product-led growth.


May 10, 2026

byJulia Knight

HOW WINNERS PIVOT

Top operators know when the original plan stops working + figure out what needs to change. Here’s how to validate the pivot, rebuild the funnel, and broadcast your win.

HOW WINNERS PIVOT

Apr 26, 2026

byJulia Knight

YOU'RE SLEEPING ON THIS

People always overlook these 9 things when shipping product. You won’t be one of them. Plus, I added some crazy good tips and examples from former advisors of mine!

YOU'RE SLEEPING ON THIS

Mar 15, 2026

byJulia Knight

SHOW CUSTOMERS THEIR WINS

You built something that works. Congrats. Your customer is about to cancel anyway. Users not seeing value is common, deadly & your most expensive problem yet. Here’s how to solve it.

SHOW CUSTOMERS THEIR WINS

Jan 25, 2026

byJulia Knight

Check Your Roster

Winning companies and founders are experts at designing how options show up in their product + pricing. The best know how to locate hidden opportunities and turn them into revenue levers. If you aren't doing these 4 things, you're giving away money.

Check Your Roster

Nov 30, 2025

byJulia Knight

Gratitude Loops Fuel Growth

The fastest-growing B2B and B2C brands build intentional spaces for customer gratitude, clarity, and loyalty vs. waiting for feedback. Here's how to build these spaces and fuel your growth with this killer strategy.

Gratitude Loops Fuel Growth

Oct 26, 2025

byJulia Knight

How to Sniff a Win

Everyone “thinks” they can spot a win...until they burn 6 months chasing the wrong one. Here are the signals top operators are using today to spot the right wins early.

How to Sniff a Win

Sep 28, 2025

byJulia Knight

How to Win on Meta

The secret to many multi-million dollar businesses? Cracking Meta ads. When you get the setup, signals, and flow right, Meta becomes a cheap, fast lever to scale. Here's the exact Meta guide I go through with today's top founders.

How to Win on Meta

Sep 14, 2025

byJulia Knight

How to Build a Zero to One Marketing Foundation

Building a zero-to-one marketing foundation is critical if you want to truly scale. Real scale looks, feels, and acts like one thing: predictability. Here’s the framework you need to nail to get there.

How to Build a Zero to One Marketing Foundation

Sep 7, 2025

byJulia Knight

Top 10 Zero-To-One Hacks B2B Can Steal From Consumer

B2B doesn’t need another “demo request” button or a boring landing page. Here are the top zero-to-one hacks B2B companies can steal from consumer to supercharge adoption.

Top 10 Zero-To-One Hacks B2B Can Steal From Consumer

Aug 31, 2025

byJulia Knight

Death by Bad Timing

One of the hardest decisions founders and marketers face is how and when to scale marketing spend. Get it wrong, and you burn capital and credibility on a product that isn't ready. Here are the signals that tell you when to hit "go".

Death by Bad Timing

Aug 24, 2025

byJulia Knight

Blink & You’ll Miss It

Founders love to say they’re customer-obsessed, but most miss the feedback that actually matters. Winners across B2B and B2C know exactly where to look and turn it into their biggest growth edge. Here's how you can copy them and avoid the deadly wrong moves.

Blink & You’ll Miss It

Jul 21, 2025

byJulia Knight

This Email Strategy Changed Everything

What started as a scrappy MVP became Citizen’s most effective lever for non-push user resurrection and now powers 40M sends per month. Here's exactly what we built and how you can do it too.

This Email Strategy Changed Everything

Jul 13, 2025

byJulia Knight

How to Increase Product Adoption by Anchoring in Tradition

Smart products ground themselves in what’s familiar to earn trust and then innovate boldly with calculated risks. Here’s how to anchor in tradition the right way, and when this critical move actually works.

How to Increase Product Adoption by Anchoring in Tradition

Jun 29, 2025

byJulia Knight

How to Make Your Top User Behavior Contagious

Top user content drives retention, referrals, and revenue. Here's a step-by-step blueprint on how to get everyone else to copy it.

How to Make Your Top User Behavior Contagious

Jun 22, 2025

byJulia Knight

Most Product Builders Are Thinking About Dopamine Wrong

Here’s the right way to understand dopamine, how you can seed it, and build triggers correctly across B2B and B2C (with examples). You want to get this right.

Most Product Builders Are Thinking About Dopamine Wrong

Jun 8, 2025

byJulia Knight

How B2B Can Steal the Best Product-Led Growth Moves from B2C

B2B founders love to talk product led growth, but most don't actually build products that grow themselves. These B2C strategies work, and your competitors are already testing them. Here’s exactly how to steal them.

How B2B Can Steal the Best Product-Led Growth Moves from B2C

Jun 1, 2025

byJulia Knight

How to Build Smarter Customer Touchpoints & Spot Hidden Patterns in Consumer Products

Consumer products are designed to lead you somewhere. Here’s how to spot the touchpoints in play, see where you are in the journey, and outsmart the product to get what you want.

How to Build Smarter Customer Touchpoints & Spot Hidden Patterns in Consumer Products

May 11, 2025

byJulia Knight

This Killer Strategy Cut an App's CAC by 76% and Boosted Trials 661%

Yes, even B2B companies can pull this off. If you aren’t approaching your brand with fresh ideas, you're leaving growth on the table for your competitors.

This Killer Strategy Cut an App's CAC by 76% and Boosted Trials 661%

“Brutally honest, ruthlessly insightful, and showing you how to break every f*king rule”

© 2026 Julia Knight.
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