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Oliver Buchannon
Julia Knight

Julia Knight currently runs marketing at Citizen, a top global app with tens of millions of downloads. She is an investor, advisor and consultant to startups, consumer brands and creators.

Your B2B Growth Engine Sucks

Jun 28, 2026

•

5 min read

Your B2B Growth Engine Sucks

1,500 words and an entire blueprint on how to build B2B UGC to drive outsized growth. FYI, if a consumer company today doesn’t have this, they’re dead.

Julia Knight
Julia Knight
TOP PRODUCTS KEEP SECRETS

Jun 14, 2026

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4 min read

TOP PRODUCTS KEEP SECRETS

I watched six award-winning short films last week at Tribeca Film Festival. More than 6,000 were submitted globally = 99% rejection rate. Here are the same techniques that top startups also use to reveal value in layers, earn trust, and retain attention.

Julia Knight
Julia Knight
ULTIMATE PRODUCT MARKETER TEST

Jun 7, 2026

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5 min read

ULTIMATE PRODUCT MARKETER TEST

Product marketing is life or death at startups. Either someone gets your product & can move through it, or they can't. Everyone is hiring for this role; here's your take-home test to get a killer PMM.

Julia Knight
Julia Knight
BE GRATEFUL RIGHT NOW

May 25, 2026

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4 min read

BE GRATEFUL RIGHT NOW

Finding things that bring truly deep gratitude takes time. Everything on this list meets my standards of 10xing your life. Grab one thing from here, be grateful for it & make your life epic.

Julia Knight
Julia Knight

Growth

+1

10 B2B BRAND PLAYS UNDER $5K

May 18, 2026

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5 min read

10 B2B BRAND PLAYS UNDER $5K

Ramp gave away flowers and went viral = the bar is on the floor for B2B brands. Here are WAY better micro-events to run all summer and flood your feed with proof that your brand is winning.

Julia Knight
Julia Knight

Growth

+1

HOW WINNERS PIVOT

May 10, 2026

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6 min read

HOW WINNERS PIVOT

Top operators know when the original plan stops working + figure out what needs to change. Here’s how to validate the pivot, rebuild the funnel, and broadcast your win.

Julia Knight
Julia Knight

Growth

+1

YOU'RE SLEEPING ON THIS

Apr 26, 2026

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4 min read

YOU'RE SLEEPING ON THIS

People always overlook these 9 things when shipping product. You won’t be one of them. Plus, I added some crazy good tips and examples from former advisors of mine!

Julia Knight
Julia Knight

Intention

EVERYTHING IS NEW

Apr 19, 2026

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4 min read

EVERYTHING IS NEW

Time to embrace it all. Here's exactly how I'm 10xing my business, portfolio companies, and personal life. Can anyone relate?!?!

Julia Knight
Julia Knight

Growth

SOMEONE STALKED YOU

Apr 5, 2026

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3 min read

SOMEONE STALKED YOU

And here's everything they found. Smart competitors are watching your every move. Here's what you can find out about any competitor in under an hour. Time to go digging.

Julia Knight
Julia Knight

Intention

AUSTIN, NYC, WISCONSIN

Mar 22, 2026

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6 min read

AUSTIN, NYC, WISCONSIN

You will build a better company when your life is filled with things that make you whole. I'm always on-the-go way building Knight Vision & living life. Here's what that really looks like.

Julia Knight
Julia Knight

Growth

+1

SHOW CUSTOMERS THEIR WINS

Mar 15, 2026

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5 min read

SHOW CUSTOMERS THEIR WINS

You built something that works. Congrats. Your customer is about to cancel anyway. Users not seeing value is common, deadly & your most expensive problem yet. Here’s how to solve it.

Julia Knight
Julia Knight

Growth

+1

LET THE TAPES ROLL

Mar 8, 2026

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5 min read

LET THE TAPES ROLL

The internet is a 24/7 stage ready for your brand to take over. These are the 5 videos every startup should be making across B2B and B2C to dominate.

Julia Knight
Julia Knight

Growth

+1

HOW STARTUP LAUNCHES GO VIRAL

Mar 1, 2026

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10 min read

HOW STARTUP LAUNCHES GO VIRAL

Startups are orchestrating their launches like never before and generating 10M+ views in one day. If you think they "got lucky," you’re missing everything behind the scenes. Launches are now engineered & here’s how to make yours go viral.

Julia Knight
Julia Knight

Intention

I'M OBSESSED WITH YOU

Feb 15, 2026

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9 min read

I'M OBSESSED WITH YOU

Finding things that truly 10x your life is hard. Everything on this list meets my standards of being obsession-worthy. Take one thing from here & make your life epic.

Julia Knight
Julia Knight

Growth

+1

HOW TO CRACK UGC

Feb 8, 2026

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12 min read

HOW TO CRACK UGC

POV: You're a top mechanical engineer who cracks one of marketing's hardest problems. Today you'll get a killer, tactical breakdown from Amir Hanna, CEO of Parrot, on how he scaled his YC-backed app to $1.5M ARR in 11 months with UGC.

Julia Knight
Julia Knight

Growth

+1

Check Your Roster

Jan 25, 2026

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8 min read

Check Your Roster

Winning companies and founders are experts at designing how options show up in their product + pricing. The best know how to locate hidden opportunities and turn them into revenue levers. If you aren't doing these 4 things, you're giving away money.

Julia Knight
Julia Knight

Growth

How to Pick Creators

Jan 19, 2026

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8 min read

How to Pick Creators

I've spent $3M+ on creator deals, said "no" to 1,000+ creators, and generated 2B+ impressions online. Here are the creator deals worth investing in right now.

Julia Knight
Julia Knight

Growth

+1

People Hate You

Jan 11, 2026

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8 min read

People Hate You

Oops, didn't mean for this to happen? Or, maybe you did. When people hate your brand, you're in a perfect storm. Here's how to ride the wave of hate & use it to grow revenue.

Julia Knight
Julia Knight

Intention

5 Minutes to Shift Your Year

Jan 4, 2026

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7 min read

5 Minutes to Shift Your Year

You outgrew an entire version of yourself, now what? You need these 5 minutes. Every decision led you here. You're not who you were one year ago. Here's how to know & move with conviction.

Julia Knight
Julia Knight

Growth

How to Win the Q4 Sprint

Dec 21, 2025

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10 min read

How to Win the Q4 Sprint

Oh, you think your competitors are chilling right now? That's cute...and so wrong. This is the final stretch of the year, and it's where Q1 is decided. Here's how to win.

Julia Knight
Julia Knight

Intention

Fix Your Vibe Now

Dec 14, 2025

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10 min read

Fix Your Vibe Now

Top builders know how to get the vibe right because bad vibes kill companies. Here are the five vibe checks you need to run before 2026 and how to crush them.

Julia Knight
Julia Knight

Growth

Top 9 to Outpace Everyone

Dec 7, 2025

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12 min read

Top 9 to Outpace Everyone

The companies set to dominate 2026 all have one thing in common: they’re running these 9 growth levers relentlessly. Here's exactly how to build them.

Julia Knight
Julia Knight

Growth

+1

Gratitude Loops Fuel Growth

Nov 30, 2025

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10 min read

Gratitude Loops Fuel Growth

The fastest-growing B2B and B2C brands build intentional spaces for customer gratitude, clarity, and loyalty vs. waiting for feedback. Here's how to build these spaces and fuel your growth with this killer strategy.

Julia Knight
Julia Knight

Growth

+1

LOVE OF MY LIFE

Nov 16, 2025

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9 min read

LOVE OF MY LIFE

How can you engineer love, devotion and loyalty? Here’s how to completely absorb your target customers in a brand echo chamber that they’ll never want to leave.

Julia Knight
Julia Knight

Growth

Creators = Printing B2B Revenue

Nov 9, 2025

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11 min read

Creators = Printing B2B Revenue

Creator programs are the highest ROI initiatives B2B companies are currently investing in. After building programs (including beehiiv’s right now), here’s the winning framework.

Julia Knight
Julia Knight
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“Brutally honest, ruthlessly insightful, and showing you how to break every f*king rule”

© 2026 Julia Knight.
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